All posts tagged Optimisation

The value and usage of digital marketing tools

by David Sealey on November 4, 2011 in Digital Marketing with No comments
Digital Mrketing Technology Matrix

View full size digital marketing technology matrix

Key takeaways

  • CRM and web analytics are the standard for web marketers
  • Bid management technology has a good impact for minimal resource investment
  • MVT tools are underutilised and can really drive additional revenue into a business

Full post on the Capgemini blog: Digital Marketing Technology Matrix