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What are the most effective conversion rate optimisation techniques?

A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers.

The value and usage of digital marketing tools

View full size digital marketing technology matrix Key takeaways CRM and web analytics are the standard for web marketers Bid management technology has a good impact for minimal resource investment MVT tools are underutilised and can really drive additional revenue into a business Full post on the Capgemini blog: Digital

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