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What are the most effective conversion rate optimisation techniques?

A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers. Read more ›


The value and usage of digital marketing tools

View full size digital marketing technology matrix

Key takeaways

  • CRM and web analytics are the standard for web marketers
  • Bid management technology has a good impact for minimal resource investment
  • MVT tools are underutilised and can really drive additional revenue into a business

Full post on the Capgemini blog: Digital Marketing Technology Matrix


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