Is it digital, new or modern? What type of marketing should we practice?

by David Sealey on October 31, 2011 in Digital Marketing with 1 Comment

Digital marketing.

What does it mean and has it really made all other forms of marketing irrelevant? The core principles of marketing remain the same regardless of the channel.

Intelligence is the factor of greatest importance in marketing. It cares not for channel, new or old. It is fed by data and brought to life through creativity. Intelligent marketing is focussed on research, the customer, accurate messaging, careful planning, creative execution, and thorough follow up.

Inspired by Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

David Sealey

I am a web technology and digital marketing consultant working for Capgemini's UK Digital Services team. I am also a MBA student at the University of Sheffield allowing me to study and consider principles of management, leadership and business. Above all of these things, I am a father, husband and member of the Church of Jesus Christ of Latter-Day Saints.

You can connect with me on Twitter, LinkedIn, Google+ or by email.