Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched.
In an ideal world marketing reaches the recipient with the right message and timing to solve an issue they have. Marketing automation (if configured correctly) can achieve this for B2B and B2C organisations.
Are you ready for marketing automation?
Take this questionnaire to discover your marketing automation readiness score. Select the description that is closest to your organisation.
Find out what the scores mean at the Marketing Automation Score Sheet.