In their rush to protect and generate revenue many CIOs and CMOs have inadvertently created digital debt. This debt is so bad for some that it is creating Zombie digital departments, unable to move forward because they are constantly paying the interest on their debt.
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Change is inevitable and in this new digital age, change is accelerating. For many firms, digital changes are creating a new range of opportunities that require investment and skills. Before diving in, I suggest that a digital strategy is required for the following reasons… Read more ›
Digital is a catalyst for business improvement and innovation based around technology, a mind-set and a methodology which remove physical limitations in reaching and serving customers. Read more ›
I had the pleasure of presenting at an Adobe event this morning on the challenges of cross channel attribution. Here are the slides from the session. I’ll be sure to type up some notes when I have a little more time.
Last week the University of Sheffield sent me the great news that I’d passed my MBA with Merit. Something I’m absolutely delighted about. This post summarises and expands on the key findings in my dissertation and provides an opportunity to download the report for those who are interested. Read more ›
October has been a month of change. After just over two years at Capgemini I decided to make the move to join CACI as their Head of Digital Consulting. Given that I’m quite outspoken about digital marketing and business I think it’s worth highlighting what it was that attracted me to this new the new role and organisation. Read more ›
In response to an argument put forward that CMOs should lead the IT land-grab I commented with the following metaphor-cum-parable. Read more ›
With the first draft of my dissertation completed I’m finding that I now have time to read what I choose to read. I’d expected the MBA program to tire me of reading, but it’s quite the opposite. Over the last two years I’ve gradually built up this list of books that I plan on reading over the next few weeks. Having been asked by a colleague what these were I thought I’d share it here:
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Marketing is not advertising. Read more ›